top of page
+1 (816) 623-2014
Profile
Join date: Nov 7, 2021
Posts (7)
Jan 14, 2022 ∙ 2 min
Integrated Marketing Communication: Defining the Foundation
Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...
0
0
Nov 28, 2021 ∙ 4 min
Why Dynamic Capabilities Matter in International Marketing
What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...
1
0
1
Nov 7, 2021 ∙ 3 min
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
2
0
1
Profile: Members_Page
Andréa Williams
Writer
More actions
bottom of page