Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...

What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...

SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...

How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...

Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...

As the world continues to rely more digitally in many aspects of life it’s crucial to watch and observe the trends, new technologies, and...

As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...